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All the Digital Tools Your Startup Needs Before Launch

Digital marketing involves more than just the ads your customers see, so it’s important to also look for tools that cover analytics, security and team communication. — Getty Images/Sitthiphong

In our Startup 2021 series, we’re helping aspiring entrepreneurs navigate the new business climate of the COVID-19 era. Each week, we’ll share an in-depth look at one step you can take toward launching your business in 2021.

Digital marketing is an important asset to businesses for growth and success, especially in today’s highly digital world. Strategic digital communication can convert audiences into customers — and build real brand connections.

Here are some digital marketing tools every small business should understand and utilize.

[Read more: How to Run a Successful Digital Marketing Campaign]

What is digital marketing?

Digital marketing is marketing that uses digital communication — media accessible with an electronic device connected to the internet — to promote a brand

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Measure Your Digital Marketing Success With These Metrics

From conversion rates to SEO ranking, there are several metrics to consider when measuring the success of your marketing campaigns. — Getty Images/NicoElNino

Like all business activities, your company’s digital marketing efforts must be measured and analyzed to understand how to best allocate your time and resources. However, with so many potential metrics to track, it can be difficult to know which ones are most valuable for your business.

It can be easy to get swept up in focusing solely on vanity metrics, such as the number of followers and likes on social media, but these don’t illustrate the ROI of your digital marketing strategy and dollars. Ultimately, you’ll need to decide on the key performance indicators (KPIs) that tell the story of your business’s progress on its overarching goals.

Here are some of the most important metrics any business — whether it’s B2B or B2C — can track to

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How to Create a Successful Branding Strategy

Branding your business entails more than just creating a great logo and website. — Getty Images/vgajic

For small businesses, the concept of branding can be rather vague. You might think it’s all about your colors, logo and tagline — and those are certainly part of it. But the totality of what makes up a “brand” involves much more than that.

At its most basic, a brand is a set of features that distinguishes one business from another. Those features might include obvious things like your name, your visual aesthetic and the “voice” or tone of your marketing materials, as well as some more abstract elements, like your mission statement, your core values and your larger “purpose” in the world. Perhaps most importantly, it is the community of people that forms around your company.

“Your logo and website are not your ‘brand,'” said Patrick Hanlon, CEO and founder of and

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Financing A Property Preservation Firm

Here, we are going to discuss a couple of points on the best way to help your small enterprise grow using social media because the primary platform for marketing and communication.

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Accounts Receivable Financing- Help explores the ideas of enterprise success, failure, cash move and how accounts receivable financing could make a B2B enterprise successful. Social media advertising could be achieved as finished even if you are on a finances. Social media will help your small business it’s a much-needed boost. Create accounts on a number of platforms, have a calendar to publish content material repeatedly. A second enterprise mortgage risk is the frequent observe of many business banks to add recall and balloon circumstances to their commercial loans. The bank can then require early payoff of the commercial actual property mortgage under stipulated circumstances. The usage of a non-conventional lender can stop both … Read more

Promoting Your Business With Social Media: A Guide

From choosing the best platforms to engaging with followers, using social media for marketing is very effective for businesses today. — Getty Images/MStudioImages

With the ever-growing variety of social platforms, it can be daunting to even consider keeping up with all of it. But because of the many benefits such as the opportunity to grow your business, it behooves you to actively participate. So, how do you do this in a time- and cost-effective manner?

Here are five ways to promote your business while keeping your sanity:

Choose the best platform(s)

There is a long list of places to promote your business in the social realm. But you likely don’t have the time or money to be everywhere at once. What’s more, each platform has a unique personality that dictates the tone, the audience and the type of content shared. Rather than keeping up with all social media, identify two

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