Rise in manufacturers selling direct to consumers will boost the economy, new research shows

A significant rise in manufacturers selling direct to consumers (D2C) will provide a £2.5bn boost to Scottish industry’s coffers by 2023, according to research by Barclays Corporate Banking.

The new report ‘A direct approach’ combines polling of manufacturers, logistics firms and consumers with detailed economic modelling to assess the impact of D2C sales, where traditional channels of distribution such as retailers and wholesalers are bypassed.

The results show that a surge in Scottish shoppers going direct will mean sales through this channel total £9.7bn in 2023 – an increase from £7.2bn this year.

The growth is being driven by consumer choices exacerbated by the pandemic, the research shows.

Three fifths (60{9fdcce03dc006ba6aefbae291db7d19e2674997f46d46055bf64c42b760b042b}) of Scots surveyed said they now frequently go direct to manufacturers because they believe they will get a better price (32{9fdcce03dc006ba6aefbae291db7d19e2674997f46d46055bf64c42b760b042b}) and better service (25{9fdcce03dc006ba6aefbae291db7d19e2674997f46d46055bf64c42b760b042b}).

In addition, two fifths (40{9fdcce03dc006ba6aefbae291db7d19e2674997f46d46055bf64c42b760b042b}) of consumers are buying direct as a conscious decision

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