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Video Marketing Tools for Small Businesses

With a variety of stock images, music choices and easy-to-use templates, these tools shorten the learning curve for businesses looking to get into video marketing. — izusek/Getty

Now more than ever, video marketing is an engaging way to attract consumers to your brand. By creating high-quality, informative videos, you can market your products or services while entertaining your audience. And while video marketing is by no means a new concept, its importance has only grown with the rise of social media.

The marketing stats show that videos work: Social video draws 1,200% more shares than images and text content combined, and Facebook video posts have 135% greater organic reach than photo posts.

Whether you’ve been making videos for years or are suddenly finding that you need to create videos to stay in touch with your customers during the coronavirus outbreak, there are plenty of programs available to help you through

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How to Host Virtual Events: Guide

From choosing the right type event to making sure you’re equipped with the necessary tools, there are several steps to take when planning to host an engaging virtual event. — Getty Images/Ridofranz

As more and more of our business activities move online, events are following suit. Virtual conferences and trade shows have been around for a while, but the influx of platforms that facilitate virtual events has only made this trend skyrocket. Virtual events help businesses avoid scheduling hiccups due to bad weather, canceled flights, or other unforeseen events that disrupt best-laid plans.

A successful virtual event takes careful planning and great communication. Here are some tips for hosting your next conference, panel discussion or webinar online.

Pick the right event

Not all events can be hosted virtually. Taylor Estes, President and CEO of Apple Box, an events planning agency, said that it’s important to make sure that going virtual

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Managing Your Voice Brand

Another essential thing for small business WEBSITE POSITIONING companies for making a stable foundation is to obviously convey your web site’s thought and what your company does.

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Running a small enterprise is troublesome regardless of who you’re. Is your organization represented by a person or woman, someone younger or outdated? Do they have an accent? small business What is their perspective? A consistent persona, that displays your organization’s character and tradition, will help establish the voice model your prospects will affiliate with your online business. Right this moment, there are all kinds of funding choices accessible to small and medium-sized companies. From conventional bank loans and lines of credit score to invoice financing and working capital loans, it’s easy to seek out and examine numerous mortgage options to fulfill your financial needs and price range. Learn how to get free government grants for financial assist … Read more

Small Business That Surely Works

Nonetheless, few companies can qualify for standard enterprise loans, especially since banks and different financial institutions still have some reluctance to lend.

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In at this time’s small enterprise world, communication is paramount to success. Some business bank cards present 40 days of curiosity free financing. When you pay off the whole balance every month, you may have a particularly low cost of working capital financing. However, restaurants, service-based businesses, and professionals (corresponding to real estate agents, accountants, and hairstylists) won’t find much success in crowdfunding. In some circumstances, however, these companies can use crowdsourced microloans instead. Intuit, the tax preparation software program firm, provides small companies a $4,000 grant in partnership with NASE This is designed to help small businesses and freelancers take their business to the subsequent degree. Intuit normally gives out these small enterprise grants yearly.

REETAIN, or Retaining Early Educators Through … Read more

Top Tips for Managing Your Advertising Budget

Developing a solid advertising strategy allows your organization to invest only in platforms that have the most impact and get the most out of your advertising budget. — Getty Images/ PeopleImages

With so many different digital advertising platforms available, it’s easy to spend a lot of money just to get a little engagement. Fortunately, there are some smart strategies you can use to get the most out of your limited budget.

If you’re struggling to keep advertising costs within your desired range, here are a few ways to manage your advertising budget.

Create an advertising strategy

Organizations often try every different type of advertising tactic without considering which ones will be most effective for their business needs. Developing a solid advertising strategy allows your organization to invest only in platforms that have the most impact. For some companies, it might be investing in blogs and digital content; while for others,

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